FASHION: OWL UNDERWEAR
Madrid / Spain
VISION / INSPIRATION:
OWL UNDERWEAR is the brainchild of two brothers who created this project combining two passions:
design and sustainability. The two young guys found that there was alot to do in the world of underwear in order to bring it closer to these three core values: respect for nature, responsible production and design. Studying the market, they discovered that the very few brands of underwear that use organically-produced fibres mis-represent their products in their marketing – specifically they fail to mention that their 'organic' cottons are blended using elastane, conventional cotton or are bleached and dyed chemically. Or even worse, by using new highly-contaminating organic tissues during the production, as with the case of the new, much-touted bamboo fibre. Thus OWL UNDERWEAR was born - a commitment to fashion and nature, for men who know that natural products made with an organic or a recycledfabric is the basis of a sustainable future.
100% recycled cotton fabrics, from stocks of textile factories. As its recycled, not all tissues are the same and stocks are dependant on supply. For this reason our sustainable underwear can have various hues and fabric thicknesses. UNDEYED ORGANIC COTTON is silky, smooth and has great breathability. 100% organic cotton doesn't cause allergic reactions, eczema or atopic dermatitis which is caused by the chemical coloration present in most tissues the market. The natural color retained by the fibre means the same fabric can have more than one tint. Nature never makes two identical things, that's just how it is. FoxFibre fabric. Colors of the Earth, natural tones certified pure cotton, no additives or chemicals. Each wash intensifies the color.
OWL is a registered 100% European company. We abide by stringent EU regulations, and all our producers and suppliers are within the European Community.