THEKEY.TO EVENT
8 – 10 JULY 2010
THEKEY.TO ACCELERATION will host an array of lively and inspiring side events, including an amazing fashion show, a new concept area for green shopping, a conference with prominent international speakers, and of course, more legendary THEKEY.TO parties.
THURSDAY 8 JULY
11:00 – 19:00 THEKEY.TO trade fair (Industry professionals only)
11:00 – 19:00 THEKEY.TO SUPERSHOP All welcome.
17:00 – 19:00 THEKEY.TO ACCELERATION CONFERENCE & PRESS CONFERENCE
The paradox of ACCELERATION of the green movement and fashion speed will be discussed with a multi-disciplinary panel including Dr. Otto von Busch, Jeremy Dean, Ulrike Möslinger (Galeries Lafayette), Tamsin Lejeune (Ethical Fashion Forum), Carlien Helmink (Studio Jux), Frans Prins & Gereon Pilz van der Grinten [THEKEY.TO].
19:00 – 20:00 GET TOGETHER with a performance by Caida Libre
20:00 – 21:00 FASHION SHOW
To kick off THEKEY.TO in style, on Thursday 8th July , we are proud to invite you to the very first fashion show presenting a selection of the most promising and innovative international sustainable fashion designers making an impact on the world of fashion. The event will be a charismatic showcase of up to 10 outfits from 12 designers, including Flavia Aranha (Brazil), People Tree (UK), Choolips (UK), Isabell de Hillerin (Germany), Treches (Germany), Privatsachen (Germany), Hempage (Germany), Studio Jux (The Netherlands), Article 23 (France), Komodo (UK), Ivo Schwarz (Germany), Po-zu (UK).
From 21:00 OPENING RECEPTION with performances by L-Steimo (Swing Music) and Babu (Live)
FRIDAY 9 JULY
11:00 – 19:00 THEKEY.TO trade fair (Industry professionals only)
11:00 – 19:00 THEKEY.TO SUPERSHOP All welcome.
SATURDAY 10 JULY
11:00 – 17:00 THEKEY.TO trade fair. Public welcome.
11:00 – 17:00 THEKEY.TO SUPERSHOP All welcome.
14:15 – 15:45 PODIUM DISCUSSION: GREEN FASHION CAN SAVE THE WORLD
From 23:00 CLOSING PARTY
Featuring: Tingel Tangel, He man trust on power dust, Frivolous, Jonas Olson feat. MC Tadpole and Boom Brothers.
THEKEY.TO ACADEMY
5 – 10 JULY 2010
New this summer is THEKEY.TO ACADEMY, offering a six-day in-depth program on sustainable fashion for professionals. Benefiting from the knowledge and advice of high-profile speakers, participants will experience an intensive course on all aspects of the sustainable fashion business and how it can be implemented throughout the supply chain. Topics which will be covered are sourcing, production, certifications, CSR, branding, marketing, retail, social business and financing.
To read more on THEKEY.TO ACADEMY, click here.
THEKEY.TO SUPERSHOP
8 – 10 JULY 2010
Furthermore, THEKEY.TO is presenting a new concept for sustainable lifestyle, THEKEY.TO SUPERSHOP open to the public throughout the event. Read more about it here.
