OPENING TIMES:
January 20 to 22 from 12 to 21 H (INDUSTRY & PRESS)
January 23 from 12 to 19 H (PUBLIC DAY)
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FORUM & NETWORK PARTY: THE KEY TO SHIFT
Thursday 21. January 17.00 – 23.00 – Salon Heeresbäckerei (Language: English)
17.00: Forum
Moderation by Kirsten Brodde, author and sustainable fashion expert
17:00 – Address from Tanja Mühlhans (Senate for Economy, Technology and Women´s Issues, Berlin) , Kirsten Brodde – Opening of the forum
17:10 – Frans Prins / Gereon Pilz van der Grinten, THEKEY.TO: an incubator for tomorrow´ s guidelines of a sustainable fashion industry
17:30 – Renate Künast, Head of the German Green Party – Next steps towards a greener era
17:50 – Guido Axmann, Founder of Thema1 – Witnessing Copenhagen
18:10 – Karin Stenmar, Founder of DEM Collective – DEM, Don’t eat Maccaroni: a successful case history of a sustainable fashion brand between Sweden and Sri Lanka
18:30 – Discussion and conclusions
“Shift” is the motto and leitmotif of the second edition of the THEKEY.TO. The topic expresses the necessity of a global shift towards a green economy and a sustainable lifestyle. The Forum offers an energetic and visionary forum with international key-speakers, discussing the necessary steps after “Copenhagen” and the possibilities to shift towards a truly sustainable fashion industry.
19.00: Green Fashion Network Party
Directly after the Forum, the green fashion and lifestyle community is invited to meet and network in a friendly and inspiring atmosphere. The party offers the perfect opportunity to connect to other green fashion and lifestyle professionals in the scene and share knowledge and positive energy.
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ORGANIC TEXTILE CERTIFICATIONS AND TRACEABILITY
Expert Workshop, Friday, January the 22nd – 12.00 -14.00 (Language: English)
Speakers: Katharina Schaus (Organic Textile Services), Sandra Castaneda Elena (Organic Exchange), Heike Scheuer (IVN). Moderator: Katharina Schaus (Organic Textile Services).
How do I know which certifications are to be trusted and what do they mean? This workshop provides a clear overview on the organic textile certifications available on the market. It specifically highlights certification processes and services of Organic Textile Services (international organic textile consultant specialized in Global Organic Textile Standard – GOTS), Organic Exchange (a worldwide active NGO specialized in organic textiles) and IVN (an international association for natural textiles).
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SUSTAINABLE TEXTILES, ORGANIC COTTON OR FIBER INNOVATION?
Expert Workshop, Friday, January the 22nd – 14.30 -16.00 (Language: English)
Speakers: Frank Eyhorn (Helvetas), Michael Kininmonth (Lenzing)
What is the most sustainable textile to use today? Frank Eyhorn from Helvetas (worldwide NGO leader in organic cotton projects) presents facts and figures on the current market developments of organic cotton highlighting the challenges to move towards a more sustainable cotton production. Michael Kininmonth from Lenzing (Austrian company producing innovative fibers) presents results of company studies on sustainable fiber production and visions on innovative, sustainable materials.
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TREND LAB, THE FUTURE MARKET(ING) OF GREEN FASHION
Expert Workshop, Friday, January the 22nd – 16.30 -18:00 (Language: English)
Speakers: Christoph Harrach (Karmakonsum), Manuela Rehn (Grüne Köpfe), Kate Merkle (Cradle to Cradle), Moderator: Manuela Rehn (Grüne Köpfe).
Is it the future of green fashion to become so common sense that it’s no longer an add-on? Or is it part of the mega trend LOHAS, with a huge market potential concentrated only on conscious consumers? What are effective marketing strategies for retailers and green fashion brands?
Speculations about new future trends, marketing and communication strategies will be investigated by Manuela Rehn from Grüne Köpfe (marketing agency), Christoph Harrach from Karmakonsum (one of the leading online sites for neo-green lifestyle in Germany) and Kate Merkle (representative for “Cradle to Cradle” principle in Berlin).
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CLEAN & UNIQUE, COLLABORATION AND CERTIFICATION OF DESIGNER BRANDS
Expert Workshop, Saturday, January 23rd – 14.00 – 15.30 (Language: English)
Speakers: Roosmarie Ruigrok (Clean&Unique), Sophie Koers (Fair Wear Foundation), Zuzia Andziak (Van Markoviec) and Carlien Helmink (Studio Jux). Moderator: Roosmarie Ruigrok (Clean&Unique).
The sourcing of sustainable fabrics, the problem of certifications, the need of an efficient sustainable supply chain and CSR management demand a lot of extra commitment for the teams of small and medium sized fashion companies. What are the solutions for new designer brands in order to be sustainable? This workshop highlights different examples. The first one regards the designers collective Clean & Unique, providing its members the chance to be verified on labour practices by the Fair Wear Foundation. Afterward Zuzia Andziak from Van Markoviec and Carlien Helmink from Studio Jux bring the experience of their brands production projects on stage.
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PUBLIC DAY – GREEN FASHION SHOPPING
Saturday, January 23rd – 12.00 – 19.00
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FASHION RELOADED – SWAP, MAKE & RESTYLE EVENT
Saturday, January 23rd – 12.00 – 19.00
FASHION RELOADED invites you to take the step from user to maker and reinterpret the use of recycled clothing. Bring your old clothing, swap it for new favorites and join our workshops to experiment, sew and screen print unique creations. We offer tools and practical support of young designers to restyle wardrobes and redefine style.
The FASHION RELOADED COLLECTION, exclusively made from recycled garments, is created live during THEKEY.TO by Mika Modiggård, Mareike Ulman/Format, Sandy Sander/Canuto, Andrej Mohr, Azadeh Tajdivand and Rike Fischer. Featuring Serpica Naro (Milano), SDW Neukölln, and many other designers, makers & artists.
FASHION RELOADED is a project by designers Cecilia Palmer (Pamoyo) and Sophie Beyerlein (Sophie B).
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SOCIAL IMPACTS IN THE CLOTHING INDUSTRY
Public Workshop, Saturday, January 23rd – 16.00 -17.30 (Language: English)
Speakers: Sandra Dusch Silva (Clean Clothes Campaign – Christliche Initiative Romero), Daniel Kruse (Nest)
Sweatshops, discrimination, incredibly low selling prices… the global garment industry is far away from being as glittery as a catwalk. But workers and associations are becoming more and more organized and slowly but surely, the situation is changing. And who are the most powerful actors of the change? The consumers. Sandra Dusch Silva from Clean Clothes Campaign will detail the actions, the goals, the hopes of this association advocating labor rights in the global garment and sportswear industries. Afterwards Daniel Kruse from social media agency Nest will present the role of contemporary action forms like flash mobs and social media to support. Directly after the workshop there’s the chance to participate in a flash mob for fair trade.
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THE KEY TO CLOSING PARTY #2
Saturday, January 23rd – from 22.00 till breakfastLocation: Magazin in der Heeresbäckerei, Köpenickerstrasse 16/17, Berlin Kreuzberg
Party & light works by Balestra Berlin
Live Acts: Jan Blomqvistson, Jolson feat. Tadpole [L32]DJ’s: H3ng, Robosonic [BKI], akaAK [klingtsogut | hh]
The green fashion event THEKEY.TO invites you to the exclusive THEKEY.TO CLOSING PARTY #2. A former Kreuzberg bakery fires up especially for you!
