Fashion: Aurelia Paumelle, Photography: Vaiva Hawkins, Model: Noah Fluida @ Beatrice Milano
A few times a year SCOOP presents labels for eco fashion and lifestyle – not just for buyers but for customers as well. This show, shop and order platform opens for the first time during the Fashion Week Berlin from July 4th to July 7th 2012 located at the former “Reichsbank” building: Ganghoferstrasse 2 in the heart of the new fashion district Neukölln. The ideas of today are the innovations of tomorrow. Therefore we add a gallery to the event with products that might not yet be ready for the market but show us the shape of things to come.
SCOOP will present
TEAM BRÛLÉ berlin
STAND DER DINGE:
Opening ceremony, 4th of July 2012 21:00
SCOOP COLLECTIVE Show
with bolsos berlin, Cýl, Del Través - Alquímia Tèxtil, dyn, FIN, ISSIE, JuliJuli, Katharina Andes, kleiderhelden, Kollateralschaden, Lykke César & TingDing
Styling: Grete Pfleger (Lead), Michalela Kotzmann, Gabriela Lippuner, Maxi Weigand, Isabel Ruß
Accreditiation required scoop-collective (a) berlin-efect.net
WED, 04/07/2012 14:00 - 20:00 B2B & B2C - Official opening SCOOP COLLECTIVE SHOW 21:00
THU, 05/07/2012 14:00 - 22:00 B2B & B2C & "chillout order" possibility till midnight
FRI, 06/07/2012 14:00 - 22:00 B2B & B2C & "chillout order" possibility till midnight
SAT, 07/07/2012 12:00 - 18:00 B2B & B2C
BFFF Berlin Fashion Film Festival takes place during Berlin Fashion Week’s summer editions and presents emerging film talents from all over the world. Curated by major international creative players this exploration of fashion through cinema encourages new ideas and sets the way we picture the future. BFFF will have a screening of their eco fashion film entries and winners during SCOOP on July 6th 2012 at 21:00.
The young Lithuanian Fashion Photographer Vaiva Hawkins will show her first editorial exhibition “NaturalLightSight – the natural view“ at SCOOP. Her settings without artificial illumination create a unique genuine style supported by authentic models and fresh Berlin-style fashion from designers like Aurelia Paumelle.
SCOOP is a project shaped to support also the new fashion district Neukölln with its many progressive designers and artists. Therefore we assimilated some other projects to show you a broader variety of ideas.
We co-operate with “Stand der Dinge” which will be the core of our gallery. This dashing installation by "Neuköllner Macher" and architectural office SPAR*K is made of found window frames and was recently to be seen at DMY (International Design Festival Berlin).
Eco-Fashion-Days Shuttles by TOYOTA
Eco fashion trade shows and events are no longer outsiders at the Fashion Week Berlin, but her heart. Eco lifestyle has been and will always be about co-operation. Therefore we initiated a co-operation with TOYOTA to promote the global awareness and support buyers to see the newest eco fashion and lifestyle products at the different trade shows and events.
The Eco-Fashion-Days Shuttle Service by TOYOTA Deutschland GmbH will connect all eco fashion events such as the Lavera Showfloor Berlin, Upcycling Fashion Showroom & SCOOP. Hybrid electric and fuel efficient, a white fleet of TOYOTA PRIUS cars will transport our visitors in silence from a to b.
Ein Projekt im Rahmen der [Aktion! Karl-Marx-Straße], in der die Akteure der Karl-Marx-Str. gemeinsam die Zukunft des Neuköllner Geschäfts-, Verwaltungs- und Kulturzentrums gestalten.
Auf Initiative des Bezirksamtes Neukölln von Berlin, Stadtentwicklungsamt, Fachbereich Stadtplanung. In Kooperation mit der Wirtschaftsförderung Neukölln. In enger Zusammenarbeit mit dem Kulturamt Neukölln. Weitere Informationen unter www.Aktion-KMS.de.
Partners: BERLIN FASHION WEEK, ShowroomDays, [Aktion! Karl-Marx-Straße] Aktionärsfond, Lavera Showfloor Berlin, BFFF Berlin Fashion Film Festival, Upcycling Store Berlin, nelou, TOYOTA Deutschland GmbH, ECOenVOGUE, VUE Berlin, Fashion Daily TV, Freshmilk TV, DERZEIT, Klingsöhr Unternehmensgruppe, LEMONAID, Acht Grad Weinschorle, Privatbrauerei am Rollberg, EYZ Media, malzfabrik, Mohr models