TheKey.tO has been a thrilling and independent, international platform for eco fashion and lifestyle during the Berlin Fashion Week since 2009. TheKey.to was the very first trade show to demand high environmental and social standards from their exhibitors. The three and a half day event features more than 50 selected eco fashion brands from over 15 countries from street to avant–garde designers and our knowledge platform TheKey.to Academy.
We only show labels with a minimum 70% match of our material and social requirements. These are f.e. either certified organic materials and comparable uncertified ones or recycled materials. Social standards include fair trade and working conditions that concur with the International Labour Organization (ILO). In addition, there are optional supply-chain criteria that cover climate, toxicity, waste and traceability.
Our primary focus is on talented newcomers and we support them to meet our criteria by connecting them to our friends and project partners. So far we've featured around 200 eco labels, some of them just founded. Many of those young designers are successfully established on the European market and some even worldwide by now.TheKey.to is a holistic approach to eco lifestyle and culture, therefore we make sure that all aspects of our event are as sustainable as possible. Stands are made from recycled and recyclable cardboard and the carbon-dioxide impact of TheKey.to is compensated by selected certified projects. All exquisite food and surprising drinks served are organic and from local sources if possible.
The edition #5 of TheKey.to will show up with a new venue at the river Spree:
In JanUARY 2014 the RADIALSYSTEM V – an inspiring space for artists such as the dance company Sasha Waltz & Guests – will be the ideal home for TheKey.to. This galvanizing location is right in the middle of new established fairs like CAPSULE, BRIGHT, Show & Order, the gallery and Showfloor Berlin and to entities like Bread&Butter and Premium.
For more information about the January edition please contact us or follow our daily updates on http://facebook.com/thekeytoberlin.
Alongside the trade show TheKey.to we organize lectures, round tables and workshops on sustainability in the fashion and lifestyle industry. Guest speakers such as Source4Style's CEO Summer Rayne Oakes give an insight on business and eco dreams coming true. Round tables and workshops are designed to bring different points of view on sustainability together and accelerate new ideas and co-operations.
Themes at TheKey.to Academy are for instance production, certifications, sourcing of materials, innovative materials and products, marketing, recycling and upcycling.
To collect, spread and preserve this knowledge amongst designers, producers and customers we will extend this project to an online library about eco fashion and lifestyle. All content will be available in German and English and free for download and use to everybody. See you there!